Here’s a breakdown of the five inbox tabs and their intended uses: Primary tab Users who have tabs enabled will then see those messages collected under the corresponding tab. It all happens thanks to a proprietary Gmail algorithm that identifies which category an incoming message belongs to and automatically assigns that message to the appropriate category. Google created five tabs with labels that correspond to the most common categories of emails. So, what is the Gmail Promotions tab and why are your emails being delivered there? What is the purpose of the Gmail Promotions folder? But is it possible to move our emails from Gmail Promotions to the Primary tab? Let’s break it down a little. Inbox tabs give Gmail users a way to organize their email clutter into folders where messages are categorized, keeping the most important messages in the Primary tab. It’s all stuff you want to catch up on, but you have to take care of your boss and/or your mom first. This is good because all too often important personal or business conversations get hidden in the clutter of coupons, shipping notifications, promotional emails, invoices, and social media updates.
It all started a few years ago when Google, one of the main email service providers (ESPs), introduced new folders (also called tabs) to make Gmail account inboxes a little less chaotic. For many of us email marketers, when we find our witty subject lines and email campaigns filed under the Gmail Promotions tab instead of the Primary inbox, we say something along the lines of "oh, fudge." The Gmail Promotions tab – some people love it, some people hate it, and some people love to hate it.
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